Post by account_disabled on Jan 23, 2024 5:42:14 GMT
Not all customers are ready to allocate a large budget for promotion. And in this situation, it is especially difficult for the contractor when it comes to a niche with expensive leads. But if a specialist knows what kind of advertising brings in calls, then he already understands how to allocate the budget. And it can attract more calls from advertising, simultaneously reducing their cost. The case of the company Svitsoft tells about such an example . Reading time 11 minutes Project Features Connecting Ringostat and advertising optimization results Project Features Client : car dealer Region: Kiev and region Period: from 2019 to today Car dealers are among Ringostat's frequent clients.
This is Fax Lists due to the fact that in this niche there are always a lot of calls from clients. A car is quite an expensive purchase, so people can't just add it to their cart and pay. Clients call to clarify many details: complete set; credit and insurance conditions; when can I sign up for a test drive, etc. Our client, who will be discussed in the case, is no exception. He also gets a lot of calls because the salon includes a service station. Therefore, people learn about services and sign up for them by phone. And although this can be done online, clients are more willing to discuss this during a call. Firstly, it’s faster and more reliable. Secondly, the entry form includes six fields.
Clients do not always have the time and desire to fill them out, and doing it from a mobile phone is not very convenient. Car dealer case – Ringostat An example of a form to fill out on the site Another feature of the project is constant changes in working with advertising. Every month, the importer puts up certain brands of cars for promotion, and PPC specialists have to restructure their work. In addition, the client has a limited budget and needs to clearly understand which channels and campaigns to invest in.
This is Fax Lists due to the fact that in this niche there are always a lot of calls from clients. A car is quite an expensive purchase, so people can't just add it to their cart and pay. Clients call to clarify many details: complete set; credit and insurance conditions; when can I sign up for a test drive, etc. Our client, who will be discussed in the case, is no exception. He also gets a lot of calls because the salon includes a service station. Therefore, people learn about services and sign up for them by phone. And although this can be done online, clients are more willing to discuss this during a call. Firstly, it’s faster and more reliable. Secondly, the entry form includes six fields.
Clients do not always have the time and desire to fill them out, and doing it from a mobile phone is not very convenient. Car dealer case – Ringostat An example of a form to fill out on the site Another feature of the project is constant changes in working with advertising. Every month, the importer puts up certain brands of cars for promotion, and PPC specialists have to restructure their work. In addition, the client has a limited budget and needs to clearly understand which channels and campaigns to invest in.