Post by account_disabled on Feb 18, 2024 6:41:29 GMT
extensible APIs . there , but what you need is a centralized solution that can connect many different data points and drive results . Advantages of a robust platform include but are not limited to Extensive and open network of partner solutions Connect with different types of data sources e-commerce, CRM, DMP, etc. 2. Marketing has access to predefined and configurable insights that can be shared with Sales . Marketers must be able to identify and demonstrate the actions and
events that indicate the most likely targets to generate revenue . Scoring is important. However, the ability to arm sales teams with specific events and notify them at the latestdatabase.com optimal time to purchase is an additional requirement for delivering strategic marketing value . 3. Connected reporting functionality allows you to convey a complete picture of your marketing from an ROI perspective. Showing that a particular lead is a direct result of a marketing interaction is a great way to advance your career
as a marketer . The ability to connect the dots to create a complete picture based on all marketing interactions and customer journeys , and measure ROI from specific campaigns is a competitive advantage for savvy marketers . Today's salespeople have all kinds of information at their disposal . As a marketer , being able to provide these insights through marketing automation can quickly demonstrate the value of your teams, campaigns, and investments . Do you know of other trends that are driving the transformation of marketing If you want to know more about marketing automation, from its basics to its benefits and implementation flow , please see the Marketing