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Post by account_disabled on Feb 18, 2024 8:16:20 GMT
Do You Audit Your Keywords? Keyword Match Types Image source Do you have the appropriate match types configured? If you have too many broad-match keywords, you can save money and get more targeted traffic by including more modified broad, phrase, and exact match keywords Sort by impressions and sort by spend to see if you have any keywords that are costing you more money than they’re making Do you see any keywords that need to be paused or bid down? Do you look at the search terms report for any keywords that Has the quality score dropped on any keywords? Score: 0/5 5. Do You Audit Your Landing Pages? Make sure your Buy TG Database landing pages match the keyword and ad Do your landing pages look professional and follow best practices? Do you have a systematic process for identifying and prioritizing conversion obstacles, then running A/B tests to fix them? Have you created unique landing pages for different devices? Score: 0/4 6. Do You Analyze Your Metrics? The five steps above are all to prepare you for the final and most important step: analyzing the metrics so you can make data-driven decisions. Here are a few things to look for: First and foremost, is your AdWords account is linked with Analytics, and do you have goals configured? Look for trends. It’s a red flag to see the CPA creeping up or quality scores sliding down over time Do you set your date range to compare apples to apples? Do this, especially if seasonality affects your business. For example, if Christmas is your big selling season, compare the data from the previous year’s Christmas season. Don’t compare Christmas to summer.
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