Post by sakibkhan49 on Feb 25, 2024 3:34:09 GMT
Admit it, those of you who have followed the story have wondered what an enormous goat was doing in the middle of Piazza Gae Aulenti in Milan. Well, it is a guerrilla marketing campaign for Kozel beer , launched in Italy in April 2021. The ambitious objective of the campaign is to bring Italians closer to the values that have made Velké Popovice, the village where the beer was born, famous : hospitality , tradition and collaboration . The brewery's mascot is, in fact, a goat, the one that has become the undisputed protagonist of the teaser campaign . To understand something more about her, however, it is necessary to move to the central region of Bohemia, 25km from Prague. Origin of Kozel beer Kozel beer was born in 1874 in Velké Popovice . The brewery, founded by František Ringhoffer, has always exploited the local natural resources to preserve the unmistakable taste of the product. The symbol linked to the brand dates back to the period following the First World War. Ringhoffer realizes, in fact, the need to differentiate its product compared to the growing market competition.
The resulting result is a strong and dark beer , in line Chinese UK Phone Number List with local tradition. Shortly after, a French painter staying in that village was fascinated by the hospitality of the local people and the delicious taste of the beer and decided to pay homage to the population with a painting depicting a goat , which immediately became the symbol of the brewery. In the 1930s, the owners wished to further consolidate the position of the brewery in a more "concrete" way: they decided, in fact, to bring in a real goat , which then became the mascot of the factory. Olda the goat. It is from the 1970s that the name of the "original" goat, Olda , spread and was assigned to all subsequent goats, according to a tradition that has now lasted for over 40 years. The name of Kozel beer itself, on the other hand, means “goat” in Czech. Distinctive characteristics of Kozel beer To date, Kozel beer is distributed in 48 countries . In Italy it will be produced in the Birra Peroni plant in Padua , enriching the latter's offer in two particular versions: Premium Lager and Dark Lager .
This, in fact, represents a large investment for Peroni, as Kozel falls within the international premium lager segment, worth approximately 613 million euros . Furthermore, the new beer will be distributed both in large-scale retail trade and on the horeca market . Kozel beer. The two versions of the beer can be poured in different ways. There is the most traditional method, called " Hladinka ", in which a foam cap three fingers thick is left to preserve the flavour, and various alternative methods, including the addition of a sprinkling of cinnamon with the appropriate shaped stencil of Olda the goat , or by dipping the edge of the mug in honey and then in cinnamon, for a more intense flavour. Another technique is the so-called “ Kozel cut ”, according to which the beer is poured into the Kozel Premium Lager mug up to half, and the other half is filled with Kozel Dark. This way, the Dark Lager will always remain at the top.
The resulting result is a strong and dark beer , in line Chinese UK Phone Number List with local tradition. Shortly after, a French painter staying in that village was fascinated by the hospitality of the local people and the delicious taste of the beer and decided to pay homage to the population with a painting depicting a goat , which immediately became the symbol of the brewery. In the 1930s, the owners wished to further consolidate the position of the brewery in a more "concrete" way: they decided, in fact, to bring in a real goat , which then became the mascot of the factory. Olda the goat. It is from the 1970s that the name of the "original" goat, Olda , spread and was assigned to all subsequent goats, according to a tradition that has now lasted for over 40 years. The name of Kozel beer itself, on the other hand, means “goat” in Czech. Distinctive characteristics of Kozel beer To date, Kozel beer is distributed in 48 countries . In Italy it will be produced in the Birra Peroni plant in Padua , enriching the latter's offer in two particular versions: Premium Lager and Dark Lager .
This, in fact, represents a large investment for Peroni, as Kozel falls within the international premium lager segment, worth approximately 613 million euros . Furthermore, the new beer will be distributed both in large-scale retail trade and on the horeca market . Kozel beer. The two versions of the beer can be poured in different ways. There is the most traditional method, called " Hladinka ", in which a foam cap three fingers thick is left to preserve the flavour, and various alternative methods, including the addition of a sprinkling of cinnamon with the appropriate shaped stencil of Olda the goat , or by dipping the edge of the mug in honey and then in cinnamon, for a more intense flavour. Another technique is the so-called “ Kozel cut ”, according to which the beer is poured into the Kozel Premium Lager mug up to half, and the other half is filled with Kozel Dark. This way, the Dark Lager will always remain at the top.