Post by habibkhan31 on May 2, 2024 6:11:03 GMT
Never lose sight of them! Here's how to achieve customer loyalty in just a few steps By analyzing the data, have you noticed that many customers easily forget about your brand? Whether newly acquired or historic, it is essential that they return to purchase your products and/or services. On the other hand, it is well known that customer loyalty brings numerous benefits to the company, primarily the increase in turnover. Suffice it to say that a regular customer spends 67% more than a new one, whose attention is very difficult to capture. Why loyalty is so important (not just for the company) Anyone who works in the e-commerce industry knows how difficult it is to acquire new customers. Once this objective has been achieved, for which it is necessary to invest many resources, it is therefore very important to ensure that the purchase is not sporadic. Customer loyalty , specifically, brings numerous benefits to the company, but also to the customer. For example, in less profitable periods, a loyal customer ensures an income.
Furthermore, a satisfied customer will certainly talk about Estonia Phone Number List it to relatives and friends, activating the classic "word of mouth", including the digital one, through reviews, positive comments on social media and so on. In addition to becoming the first promoter of your business, as mentioned, he spends more because he trusts your products and/or services, ensuring an increase in turnover. Customer loyalty: here's how to improve the strategy in 4 steps The customer loyalty process consists of several activities and strategies. The steps following the sale are used to keep the customer active, allowing the company not to lose them. Let's see, specifically, which moves contribute to achieving the objective: Humanize your brand You must become a friend of the consumer who has already purchased (and we assume he was happy with it). And how? A friend remembers your birthday, important occasions like Christmas and pays attention.
Through SMS marketing , email marketing , marketing automation and traditional marketing tools, it is possible to send greeting cards, advice, suggestions, discount coupons, promotions etc. In short, it will be easy to keep in touch, putting into practice a real loyalty strategy and making the customer feel important . Give the customer a reason not to “run” from the competition Who has never participated in a customer loyalty program ? Among the most common and used strategies is that of collecting points, which is always very effective. It is now possible to manage everything digitally, combining in-store use via APP with online use. Improve customer service/care To achieve customer loyalty it is necessary to have an efficient assistance service. To improve customer service or customer care in the case of e-commerce, it is important to improve the skills of the team that deals with it, who must know how to best use communication tools such as email, chat lines, social media and text messages.
Furthermore, a satisfied customer will certainly talk about Estonia Phone Number List it to relatives and friends, activating the classic "word of mouth", including the digital one, through reviews, positive comments on social media and so on. In addition to becoming the first promoter of your business, as mentioned, he spends more because he trusts your products and/or services, ensuring an increase in turnover. Customer loyalty: here's how to improve the strategy in 4 steps The customer loyalty process consists of several activities and strategies. The steps following the sale are used to keep the customer active, allowing the company not to lose them. Let's see, specifically, which moves contribute to achieving the objective: Humanize your brand You must become a friend of the consumer who has already purchased (and we assume he was happy with it). And how? A friend remembers your birthday, important occasions like Christmas and pays attention.
Through SMS marketing , email marketing , marketing automation and traditional marketing tools, it is possible to send greeting cards, advice, suggestions, discount coupons, promotions etc. In short, it will be easy to keep in touch, putting into practice a real loyalty strategy and making the customer feel important . Give the customer a reason not to “run” from the competition Who has never participated in a customer loyalty program ? Among the most common and used strategies is that of collecting points, which is always very effective. It is now possible to manage everything digitally, combining in-store use via APP with online use. Improve customer service/care To achieve customer loyalty it is necessary to have an efficient assistance service. To improve customer service or customer care in the case of e-commerce, it is important to improve the skills of the team that deals with it, who must know how to best use communication tools such as email, chat lines, social media and text messages.