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Post by account_disabled on Oct 25, 2023 6:19:17 GMT
Personalization is a challenge – but an effective AI strategy can help When you look at companies that are currently delivering great customer experiences, you can see that they are successfully managing two key aspects: Define a clear personalization strategy – According to research, 75% of personalization leaders have invested time and energy to establish an effective personalization strategy. They use artificial intelligence (AI) and machine learning (ML) – These are used to deliver personalized experiences at scale. As Deloitte Digital emphasizes , “It's about phone number list harnessing the best of people and machines to deliver the most relevant messages and experiences, automatically.” Applying a clear strategy and supporting employee efforts through AI enables companies to maximize value while using less resources. This leads to delivering a personalized shopping experience to every customer, every time. In this article, we present five methods of using AI to implement personalized shopping experiences at scale. With this knowledge, e-commerce sellers can develop their own AI strategies and look for solutions that are most important to them.
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