Post by account_disabled on Nov 23, 2023 7:15:42 GMT
For some time now, Zuckerberg has announced the birth of Facebook Shops, as "help for small businesses", effectively laying the foundations for a real revolution in e-commerce. But let's see better what it is. Facebook enters the world of e-commerce. If until now we could only showcase our products on social platforms, thanks to Shops , the latest innovation from Facebook, we will be able to open a real online shop , which users will be able to access from Facebook and Instagram. Administrators will be able to create a unique layout , in line with the company's image, customizing the entire shop and the presentation of the products. Great attention has been paid to the relational part with customers: any doubt, problem or question can be resolved through direct chat , on Messenger, Whatsapp or Instagram Direct.
Direct communication with the seller is already possible on ecommerce Phone Number List sites through the integration of a chat. A small preview: it seems that Mark is interested in including the possibility of completing purchases directly within messaging apps , with proprietary payment systems. Despite the bombshell announcement, there is currently still a close connection with e-commerce sites as we know them. To complete the purchase and allow the user to pay, it is still necessary to have an external platform . In fact, for the moment, only in the United States is it possible to complete the checkout phase without leaving the social network. Instagram Shopping is expanding With the advent of the Shop on Facebook, Instagram Shopping also changes, giving Creator accounts the possibility of tagging products in their content .
The requirements, as well as the sign-up process for this feature, were updated on July 9th by the platform itself, for all account types, for all countries where Shopping on Instagram is supported. There are two main innovations: companies will be able to tag products and link to the website only if the linked site is owned by them and the profiles requesting subscription to Shopping will receive an approval notification . The platform has released a detailed guide to carry out the registration procedure correctly (you can find it at this link . Facebook Ads based on the Shop Remember when we talked about the importance of targeting the right audience ? Facebook offers the possibility of addressing a more or less specific audience, based on targeting . In particular, we talked about custom audiences , based on different types of sources. And it is precisely in this case that the new Shop tool comes into play: the personalized audience is created based on user interactions with the Shop page .
Direct communication with the seller is already possible on ecommerce Phone Number List sites through the integration of a chat. A small preview: it seems that Mark is interested in including the possibility of completing purchases directly within messaging apps , with proprietary payment systems. Despite the bombshell announcement, there is currently still a close connection with e-commerce sites as we know them. To complete the purchase and allow the user to pay, it is still necessary to have an external platform . In fact, for the moment, only in the United States is it possible to complete the checkout phase without leaving the social network. Instagram Shopping is expanding With the advent of the Shop on Facebook, Instagram Shopping also changes, giving Creator accounts the possibility of tagging products in their content .
The requirements, as well as the sign-up process for this feature, were updated on July 9th by the platform itself, for all account types, for all countries where Shopping on Instagram is supported. There are two main innovations: companies will be able to tag products and link to the website only if the linked site is owned by them and the profiles requesting subscription to Shopping will receive an approval notification . The platform has released a detailed guide to carry out the registration procedure correctly (you can find it at this link . Facebook Ads based on the Shop Remember when we talked about the importance of targeting the right audience ? Facebook offers the possibility of addressing a more or less specific audience, based on targeting . In particular, we talked about custom audiences , based on different types of sources. And it is precisely in this case that the new Shop tool comes into play: the personalized audience is created based on user interactions with the Shop page .